Does buyer–seller similarity affect buyer satisfaction with the seller firm?
نویسندگان
چکیده
منابع مشابه
“Effect of Buyer-Seller Relationship Structure On Firm Performance”
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Research on supplier satisfaction in buyer–supplier relationships has been primarily conceptual. One purpose of the research described in this paper is to empirically test the influences of supply chain power on supplier satisfaction. Exploration of the effects of power on factors of supplier satisfaction will provide the key to understanding the power-satisfaction link in supply chain relation...
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ژورنال
عنوان ژورنال: The International Review of Retail, Distribution and Consumer Research
سال: 2012
ISSN: 0959-3969,1466-4402
DOI: 10.1080/09593969.2012.682597